When Hasbro calls there’s always a pretty good chance we're going to get the opportunity to makes something really cool and cutting-edge! Furreal Maker: Protomax was an amazing collaboration between industrial designers, engineers, hardware, and software developers. We were fortunate enough to develop the application that allowed kids to both play with and program Protomax with a block based coding language.
Using the block-based coding language that we created, players can write custom multi-step programs that run on Protomax.
Each of the sensors on the physical robotic toy are available in the app for the player to customize the output.
There are also nurturing components of the app that enable users to play with and take care of their robotic dog friend.